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So the copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just brand-new things that people have not seen permanently. And so, I'm fired up just to have a whole brand and a service that is bringing a great deal of these things back.

Which is begun, as you know that's a channel, but it's not how you grow, I got to grow that organization now. Yeah. I have actually constantly wondered that about Dan. I've followed Dan for a very long time and I've constantly believed, why is he not doing book funnels with each and every single among these books? I guess he will be quickly enough.

One is with their front ends we're bringing individuals in. Number 2, when individuals churn out, they're the channel, we press people to. Because as quickly as you read the book and after that you have the context, like, "Oh, now this makes sense, now I understand why I require this thing." Then they come back.

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But then also reconverting individuals who came and didn't comprehend the context and after that they left. one. And it utilized to be, I needed to do a webinar every time. Or I had to train them or I had to do workshops, all these things. Now it's simply read the book, and they check out the book, and after that they have the aha.

That's what all of marketing and companies is. We have to develop desire for the thing we're offering. And so books are one of the most effective, if not the most powerful method to create that desire. dotcom secrets – growing your company online. And the individual who's going to check out a book is a better customer, by far than any other kind of consumer.

They're more likely to send out, they're likely to stick. They progress people, I hate saying that, due to the fact that most people in my life that I like do not read. However you become a much better person by reading. Therefore they progress customers, much better long term things. And so if I can get individuals to check out a book, guy, it changes them as a human (underground playbook).

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And I make that cash over the next six months, over five months or whatever, it takes to break even (book first). On the book funnels, I still break even immediately, they go through the upsell down procedure so I break even immediately. And then we present them to Click, Funnels.

Yeah. Well you simply tossed out some extraordinary numbers. So I want to just breathe and I wish to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Tricks, Professional Secrets, Traffic Secrets. Now you have some others also, you have the Cook, Book and numerous other things.

So rather than going through them individually, which would take permanently give us the approach of what the whole procedure appears like from the totally free plus shipping to the very first bump upsell one, two, et cetera. Talk me through the approach. Yeah. The core thing is the book undoubtedly, is how do we offer the book? And the finest way to offer the book is to sell it totally free.

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It's simply cover shipping." I can push individuals to that. And it's simply a simple outlet to get individuals to verses, go to Amazon and buy my book, rather than go get it for totally free you just got to cover the shipping. It's such a good deal on the front end - dotcom secrets – growing your company online.

I've seen people who try to do it and they just have their book. If you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long form sales that offering this book since we wish to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. Therefore the majority of mine are the book. And after that it's what are the core principles in the book, we'll assemble an audio program or video program. And then, some worksheets and simply a 30-day challenge that goes to the book and we put together simply a lot of things to make the worth of the book even more? Yeah (buyers).

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And in the copy on, I think some of them we have, "You can buy us on Amazon for 20 dollars," then have a photo of the Amazon listing, "however get it for complimentary here." And after that we still individuals who click on Amazon and simply purchase an Amazon anyhow, because some individuals simply enjoy buying Amazon.

Since I still want my books to rank on those platforms and sales coming through. profit. Therefore, we do have those outlets there, but again, the paid money's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and just recently we've been checking numerous order from Bumps, which is done really well.

Then for each book I've done, I believe you understand this, but a lot of individuals do not the way I do my books is I teach, I do an occasion live initially, teaching the concepts to make sure that structurally makes sense in my head and my stories are not uninteresting and stuff like that.

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And so, the second order from that, we stated for $97, you get the workshop where I taught the stuff before we ever did it. Which one's getting a 20% take rate on $97 Bump. So in between those 2, it considerably increases a great deal of times those 2 order from Bump will cover our advertising cost simply by themselves, which is, which is remarkable (experiences).

And then we take them to our upsell down sell sequence, we change and tweak this a lot. And so I'll talk conceptually where we choose this, but I'm constantly trying brand-new things because, specifically when we spend this much money, we need to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a great deal of times at scale. entrepreneurs.

Okay, they have the book now, they have the audio book, they have the core (two comma club). They understand the core concepts of the book. And one mistake individuals make a great deal of times, I continue to make an error more often and I wish to admit is, I'm alright, they bought, let's state they bought Traffic Secrets.

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Yeah. Yeah. And so, if you try to sell a Traffic course on the next page, it's like, "However I just purchased Traffic? I think I currently have traffic now." And so let's conceptually believe whenever we offer something to someone, we simply resolved the problem for them. Then we developed a brand-new problem.

It's in fact different with physic like E-commerce products, however info items, we just fixed that issue for them. By solving that issue what is the brand-new problem that was developed? Right. In Dot, Com Secrets, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next logical upsell (brunson). So, I'm generally trying to offer something in between 197 and 297 because first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have problem, you actually need funnels.

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Therefore, the next thing I can't remember today, what we're evaluating, what it is, however it might be traffic also - leader. I can't keep in mind the top of my head. Anyhow, that's the psychology, what's the next thing that they require. And then upsell second is the very same thing.

In my mind, there's this phase, individuals go through a growth phase and after they grow to a specific level and they transition to contribution, and contribution is sharing your presents and selling, and starting a business. And so, it'll be some variation of that. It'll be the next thing.

And it's, crushing not because numbers aren't as well as, as that one. Yeah, it's eliminating it. ads. Well, it is eliminating. I just taught on, I suggest, I got the unnoticeable funnel stuff, which we spoke about last time and you stated something, I think at the last inner circle meeting, or maybe you said it in the newsletter and you stated, I don't understand why, however no one ever test this.

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Well, congratulations. I imply, and I'm really grateful that you did it too because, I 'd belonged to GKSC for, I don't understand, since the early 2000s, and I canceled my subscription, and it just had lost so much, that it had in the past and you have actually brought everything back (book).

Can I share one idea that came from Kennedy's stuff that might help individuals? Okay. So this is for those who're seeing the video variation. If you're on the audio, simply envision something really cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they gave a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Because if you do not know Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (marketing).

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Rob Kosberg: Did you have to purchase a facsimile machine by the way? How do you even do? We attempted to, they don't sell fax. You can't physically buy a fax maker anymore unless it becomes part of this huge printer setup. And yeah, so we had e, Fax or I do not know, something like that.

But I found this folder and it was dated from 2012, 2019. And it was during that window, he would send out a fax to his diamond members, individuals paying 300 dollars a month, he 'd send out a fax every single month to these individuals, or excuse me each week. So every Friday he 'd send this fax and it was just one page fax with a tip from Dan, marketing idea or technique or psychology.

I would purchase it. Oh yeah. And it was a thing someone said, and then, it passed away, it was a fax and it passed away. Numerous things, I want to extend Dan's legacy forever and my own tradition and Napoleon Hill, all the individuals that I love and cherish. And so I went through that.

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And I do not have to write anything besides a one page intro of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book resembles a phonebook (two comma club).

is dotcom secrets worth reading

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russell brunson best books

1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.

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1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.

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